Synergia Management

"we actively participates with both heart & brain to turn your business around"

Roels Spaces

100% ownership - transformation

Transforming a generic familiy-owned company into a profitable specialist

Roels, as a Synergia Management venture, has been transformed from a mid-sized local family-owned upholstery company into a highly successful producer of branded product solutions in seating, acoustic and privacy across Europe.

Roels has established partnerships with the largest retail and contract clients in the Benelux and developed an innovative new assortment of solutions.

The transformation has led to an turnover increase of more than 300%, a solid and growing client base with profit margins far above industry standard. This performance has led to the strategic acquisition by the Royal Ahrend Group, its largest customer in the 4th quarter of 2014.

Roels now operates as a fully integrated but still highly successful part of the Royal Ahrend Group. All this with respect for the still active family members.

Mooikantoor

45% participation - business building

Developing new sales channels

Joint venture with an entrepreneur and a building materials company to increase presence in several new distrbution channels. Business and people have been acquired and succesfully integrated into excisting business lines.

Wetopple.com

50% participation - developping new business models & concepts

Development of new business models and concepts

With a new approach of looking at problems wetopple.com generates new business models and concepts. We plant seeds outside the parent company so that they can grow into young plants. After doing that we help replant the baby plant into the mother company.

Royal Ahrend NV

Managing Director - Interim Management

Integrate upholstery factories

Relocating, planning and executing the integration with a team of 2 different businesses into 1 new and thus creating one of the largest upholstery and compentence centers in the Netherlands.

Non Disclosed Clients

Advisory work - several industrial B-to-B and B-to-C companies

Assisting entrepreneurs

Helping entrepreneurs and companies with strategic advisory work, development of sustainable business models, discussing succesion planning and helping them through my network. Most have asked to remain confidential.

Curriculum

Transformations done as employed - several companies in B-to-C businesses (Unilever | GB Foods | Compass Group | Eurest)

Transformation curriculum

From 2000 until 2009 all my jobs have known a very substantial component of business transformations. Always done with passion and substantial amounts of energy and almost always with success. Until this day I am proud of the achievements we have made together with my teams and it has proven a very solid and useful foundation for my current activities.

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Synergia Management Groep BV

Transforming a generic familiy-owned company into a profitable specialist

Roels, as a Synergia Management venture, has been transformed from a mid-sized local family-owned upholstery company into a highly successful producer of branded product solutions in seating, acoustic and privacy across Europe.

Roels has established partnerships with the largest retail and contract clients in the Benelux and developed an innovative new assortment of solutions.

The transformation has led to an turnover increase of more than 300%, a solid and growing client base with profit margins far above industry standard. This performance has led to the strategic acquisition by the Royal Ahrend Group, its largest customer in the 4th quarter of 2014.

Roels now operates as a fully integrated but still highly successful part of the Royal Ahrend Group. All this with respect for the still active family members.